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Search Engine Optimization (SEO) is the proactive process of improving a website’s visibility/ranking on a search engine’s unpaid outcomes. The unpaid outcomes that one gets from search engines are technically referred to as “organic”, “earned”, or “natural” results. With all … Continue reading →

The groundbreaking news about Google finalizing its move into the table-turning mobile friendly algorithm caught many online content gurus ill-prepared. Whether or not you like it, ‘Mobilegeddon’ is now upon us. Instead of whining over the challenges brought by this … Continue reading →